Ever since the unfortunate incident of Gujarat riots happened 10years back in 2002 the media has been targeting Narendra Modi in some or the other form even though, Right from Gujarat courts to the Supreme court of India has till date not indicted Modi in any case pertaining to the 2002 riots. The congress & various NGO's sponsored by them have been attacking him by filing various cases across the country but none have met with any success till date. From NGO activist Teesta Setalvad to the controversial ex cop of Sanjiv Bhat have been used by the vested interests to attack Narendra Modi almost every day in the last 10years. But for these regular interventions by NGO cottage industry & the vested interests with their various bogus PIL's the judicial process in the riots cases has been very good so far & would have been excellent but for these interventions.

Off late have seen many articles & media debates on why BJP should prop up Narendra Modi as their PM candidate for 2014 Loksabha polls. Some sections of the media have gone to the extent of conducting surveys which have shown NaMo as the most popular choice. This campaign seemingly gained momentum post the Jan14th Cho Ramaswamy's Tuglak function in Chennai which had L.K.Advani & Narendra Modi as guests. In that meeting Cho proposed to LKA that when the time comes he should support the candidature of NaMo for Prime Minister-ship as he is the only leader in BJP who commands a mass appeal. In fact Mr.Cho's proposal came when a lady from audience asked Cho his opinion if Modi should be the next PM to ensure India too prospers like Gujarat. When Cho endorsed her idea there was a thunderous applause in the venue which had about 10-15 thousand people gathering. What is note worthy is NaMo's acceptance in a place where BJP has no political capital what so ever.

Rahul Kanwal of Headlines Today recently conducted a debate in which he claimed that NaMo has decided to be in the run for PM in 2014 because the survey conducted by them showed his popularity for the said post. In the same debate on of his guest was Cho who said he has not heard Modi saying so. While some section of the media is in a hurry to make BJP declare NaMo as the 2014 PM candidate, there is another section of media who have been very very critical of his absence from the election campaign in 5 states polls. The media have gone to extent of reporting stories of relations between sangh & Modi at a all time low because of his conspicuous absence from the campaigns more so in in UP. Mr.Narendra Modi on the 3rd day of his first Sadbhavana Fast in Gandhinagar announced that he would do similar programme for one in every district across Gujarat to spread the message of his mission. It was then decided that his Sadbhavana programme will happen till March covering whole of Gujarat. The elections to the 5 states have been announced after this & hence NaMo could not participate in the campaigns.

The BJP vision document & Manifest talks of development agenda for UP. Each and every programme outlined there is from the success in Gujarat. Every leader in UP , from Uma Bharati to Rajnath to Kalraj Mishra have been promising the people "The Narendra Modi" style/type of development in the state. The most common headlines you see in Indian media today with an alarming frequency is "Set back for Modi". And in spite of such vicious campaign Mr.Modi keeps winning various awards for the development & progress the state Gujarat makes under his shrewd, no nonsense leadership. From that lady in Chennai to the BJP manifesto's it is very clear that Narendra Modi is a brand today for developmental & progress. His work & his achievements speak for themselves. Modi may not be personally present in the campaign of the election bound states but his ideas is what is driving the party & drawing the people close to BJP. Any free thinking , hardworking citizen will want Narendra Modi to head the country & replicate Gujarat prosperity right across the country.

Hence it is very clear that while one section of Media is cheering for Modi to be declared as PM candidate the other section is portraying him as unwanted by the sangh. The congress friendly media wants to help its masters by forcing BJP leadership to declare Modi as their PM candidate or by bringing him to the campaign, so that they can relive the Gujarat riots story again & consolidate minorities in Congress favor. With the 4.5% reservation for Muslims within the OBC quota backfiring the Congress is back to its dirty games with the help of a friendly media. Given the current leadership crisis in the country it is but obvious that Narendra Modi is most favored, because of his deeds in making Gujarat what it is today. The media may give any twist to their vicious campaign against him at the behest of dynasty run political party, i have no doubt in my mind that Sangh & the party will support Modi at the right time or whenever the time comes. For now it is nobody's business to advise as to how Modi should campaign or not. It is the prerogative of the party & Mr.Modi himself to decide what is good for the party.

This post first appeared on the authors blog. You can follow him @emanin

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