Two Focus Areas: Ideas and Members

• Ideas
  • Counter centre-left narrative & English media, by educating people on India’s real history and understanding of our problems
    • “Why is India Poor?”
    • Empowerment vs Entitlements
  • Build an alternative narrative for India’s governance and development
    • Market success stories in BJP-ruled States and from BJP 1998-2004
    • GULAB: Gujarat-Led Advancement of Bharat
  • Be an alternate source of new ideas and policy inputs to the BJP
  • Ideas + Communications Team
• Members
  • Drawn from Middle India: Young, Educated, Urban Professionals
  • Drive word-of-mouth spread
  • Volunteer Network for door-to-door, person-to-person persuasion
  • Ensure Voter Registration and Voting
  • Encourage microDonations
  • Engagement Teams (On-ground, Digital)